How to market your business like the #1 state fair in the US

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The YOU Factor Edit

BECAUSE THE ALGORITHM CAN’T REPLICATE WHAT ONLY YOU CAN BRING

Our MN State Fair food rankings (& how to market your business like the #1 state fair in the US).

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The Minnesota State Fair is the LARGEST state fair in the United States. It’s famous for serving 500+ unique foods.
On Monday, I spent my evening at the fair with my husband and we tried a TON of different foods. I’ll list the ones I tried with pictures and their rankings below:
  1. Sweet Squeakers from the Blue Barn 8.5/10
  2. Bang Bang Chicken Tenders from Lulu’s 8/10
  3. Greater Taters 8/10
  4. Beignets from Beans and Beignets 8/10
  5. Wild Rice Jalapeño Sausage from Sausages by Cynthia 6/10 (the bun was a little dry)
  6. Cookie Dough Pie from Minneapple Pie 9/10
  7. Deep Fried Pimento Cheese from Shanghai Henri’s 5/10 (not great in my opinion and I love pimento cheese!)
  8. Pickle Pizza 9/10
  9. Peachey’s Donuts 11/10 (BEST THING AT THE FAIR)

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Believe it or not, I tried all of these foods because of social media marketing. I saw my friends posting Instagram Stories of the foods they were eating, I saw the “new foods list” for 2025 on my Facebook feed numerous times, and I watched TikToks and Reels to see what people were doing and what they were eating at the fair.
Your business could convert MORE customers by doing the EXACT same thing – Utilizing the POWER of social media marketing.

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Before Multiplieddd, I dreamt of a service that would give business owners time back with their families & provide work-life balance. I had seen first hand what it felt like to “wear all the hats” as a business owner and how hard it is to balance it all as an entrepreneur.

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Tessa Conlee

Social Media Manager

I’m Tessa Conlee, a Social Media Manager at Multiplieddd, where I help bring strategic content plans to life through thoughtful execution, creative direction, and conversion-focused implementation.

I specialize in turning ideas into measurable results. From helping a local bridal boutique fully book every appointment during a promotional sale, with 70% of those appointments converting into dress purchases, to creating high-performing video content that has driven 600+ new followers in a single post, I focus on content that moves the needle.

Beyond growth metrics, I also support clients through real-life seasons. Whether that means planning, filming, editing, and managing content while a client welcomes a new baby or navigating a busy launch season, I ensure their social presence remains consistent, strategic, and fully managed from start to finish.

Outside of work, you’ll find me baking (sourdough is my specialty), spending time with family and friends, or reading with my cats right by my side. I’m also proud to work alongside my sister, Brooke Vescio, part of the leadership team here at Multiplieddd.

I look forward to helping elevate your brand through structured, intentional social media management.