The YOU Factor Edit
BECAUSE THE ALGORITHM CAN’T REPLICATE WHAT ONLY YOU CAN BRING
Meet our client, David!
David, a seasoned attorney, came to us, he had never done any kind of social media marketing before.
His entire practice had been built on referrals and repeat clients, and while that served him well for years, the type of work he was doing no longer felt aligned with the season of life he was in.
He wanted to lean more into estate and business law, reach a younger generation, and build a business that supported his family’s lifestyle now with more travel and flexibility.
But he realized that the clients he wanted to reach weren’t reading brochures or just relying on word-of-mouth, they were scrolling. He not only needed to be on social media, but he needed a strategy that would make this younger generation want to work with him!
So, he reached out to us, we crafted his custom strategy, implemented it, and the results were eye-opening for him.
“I am getting different people from all different areas reaching out to me. And the guy we buy our Christmas tree from, the same guy we go to every year down at the farmers market, sent me a Facebook message yesterday. He told me that he likes my content and asked me if I could prepare a living trust for him.”
That’s the power of strategy and visibility.
Relying solely on referrals means you’re always waiting on someone else to talk about you.
But today’s consumers, especially Gen Z and Millennials, do their own research, and often that research happens on social media first.
In fact, 74% of consumers rely on social media to guide purchasing decisions (Sprout Social).
Whether you’re ready to fully outsource or want to improve your own content strategy, here are 3 things you can do right now:
- Clarify who your ideal client/audience is.
Who do you actually want to attract in this next season of business? - Use your unique voice.
What would happen if you stopped sounding like everyone else and started sounding like you? Your tone, perspective, and personality are what set you apart, lean into them. - Tell stories.
Share real examples (like David’s) to illustrate what you do and who you help. People remember stories.
If you’re looking for a partner to help you create content that attracts the right kind of clients and the ones that you truly desire to serve…
Reply “READY” to this email and we’ll talk through what working with Multiplieddd for Custom Social Media Management could look like for you.
We have 2 spots available to start posting your content live on August 11th and 1 spot available for August 25th!
Spots are flying for September already too! 2 businesses have already claimed their spots, we are almost BOOKED for September.
xoxo,
Madie & Brooke
