the YOU factor edit:
the algorithm can’t replicate what only YOU can bring
We spent $33K on a mastermind. Here’s what happened:
Brooke here. Let me be real with you for a second.
Last year, we invested over $33,000 to be part of a business/paid advertising mastermind. And we just renewed last month, because it was *that* good.
Now before your jaw drops at that number, let me tell you what’s come of it (this isn’t even the full list).
- A 5X return on our Meta ad spend in 2025
- A new client referral directly from our coach, Ashley
- 6 new prospective clients from one in-person event in Palm Springs last week
- We made package tweaks based on feedback from others in the mastermind & during our first discovery call after we made the changes the prospect said: “This is exactly what I’ve been looking for.”
That kind of validation doesn’t happen by accident.
That said, the biggest ROI wasn’t even the numbers.
It was the CLARITY.
We got clear on building our personal brands alongside our business brand thanks to all we learned from Jasmine Star, a guest speaker last week in Palm springs. We landed on a new tagline that makes our business brand even more recognizable. And then, my favorite part, Madie and I have been stewing on a brand new offer for a while now. We were literally sitting in the airport after the Palm Springs event, sleep deprived from waking up to head home at 2:30 am, and everything just poured out of us. The structure. The pricing tiers. What’s included. How it’s going to transform the lives of the business owners we work with.
All of it. Seamlessly. And yes, at the airport.
All because we got out of our day-to-day environments, got in a room with other entrepreneurs who challenged our thinking, and gave ourselves the space to grow.
None of it would’ve happened without the investment we chose to make in our business and our future.
So here’s my question for you: What investment are you avoiding right now?
What opportunity are you sitting on because the number feels too big or because you’re not 100% sure you’ll get the return?
I’d genuinely love to hear where you’re at. Hit reply and let me know.
Because here’s what I know for sure: The door to real growth doesn’t open on its own.
P.S. If outsourcing your social media strategy and content creation to the experts has been on your radar, but you keep pushing it to the back burner, that might be the exact investment worth exploring. Let’s chat.
