Did you know you have about 3 seconds to catch someone’s attention on social media and keep them around longer?
That’s it.
And that’s why your first impression on your Reels matters.
Current reports suggest there are 3 billion+ users on Instagram alone.
And approximately 300,000-400,000 of those users are online health coaches who use the platform to grow their businesses.
This means one thing—you have to stand out, and you have to stand out fast!
Due to shorter attention spans and never-ending content, studies prove you have about 3 seconds to catch someone’s attention. Viewers decide almost instantly whether to keep watching, scroll past, or swipe away.
This means you need a Reel strategy if you want to stand out and be seen on social media.
Here are some tips for catching viewers’ attention in the first three seconds:
- The hook on your video needs to be FIRE. A hook that is exciting, interesting, or even controversial will make people stick around for longer. Your hook needs to make the viewer ask, “What else does she have to say?”
- Your actual video (b-roll) needs to grab their attention. Stop mimicking other coaches. Nobody wants to see another coach stirring soup at the stove. Use video footage that is interesting to watch.
- Use trending audio with your video. Trends have their place, and when people like a trend, they’re more likely to stay around for longer than 3 seconds to see if you nail the trend or not.
Try using some of these strategies moving forward, and let us know if they’re working for you!
Even better, let us do the work for you!
At The Social Society for Health Coaches, we study what’s working and what’s not—and we create our weekly templates + captions around that.
With 12 monthly Reel templates + hooks + captions + trending audio, we take the guesswork out for you! Our package is mostly done-for-you, but completely customizable, so you can add your final niche touches!
Our clients are getting more views (past the 3-second mark!) than ever before—not to mention the fact that they now have way less stress since we take 3 posts per week off their hands.
Doesn’t that sound like a dream?
If you’re ready to stand out and increase your overall views (and reach new followers), sign up for The Social Society today!
Still not sure? You can try it before you buy it! Click the link below and receive a FREE sneak peek into The Social Society for Health Coaches!
What other questions do you have? We’re here to help you decide if The Social Society is right for you and your coaching business! If you still have questions, leave a comment below!
Already a subscriber? Join our affiliate program and receive a 10% commission for each member you refer for EVERY MONTH they remain in the membership!
xoxo,
Carrie Williams & The Multiplieddd Team
